The Kollective ideate and connect providing value through:

Partnerships

Distribution enabling , joint value creating and shared initiatives—connecting the right people to accelerate growth.

Business Development

Drive growth by sourcing and executing on direct sales opportunities and identifying actionable revenue streams.

Marketing

Messaging evaluation, campaign ideation, value proposition discovery, influencer collaborations, campaigns, gorilla marketing initiatives, PR and more.

Tech Outsourcing

Either on a project basis or full-time support — we provide developers and teams across a range of tech stacks to build, maintain and scale your product at every stage.

Learn more HERE

Fundraising

We back people. From founders of startups, to exciting hospitality ventures, private market opportunities, exceptional fund managers, creative projects and philanthropic causes.

Product Growth

Find areas of opportunities from your product that are not yet being utilized i) user journey improvements ( from messaging to tweaking journeys, to UI), ii) value analysis ( identifying how more value can be given to customers) iv) Retention & acquisition tools via products

Experience supporting some of the World's Leading Brands

The official logo of Formula 1, featuring a stylized 'F1' in black with the words 'Formula 1' below.
Black Cartier logo on a white background.
Black text on white background that reads 'BLUESKYFRIDAY'.
Korean Air logo featuring the text 'KOREAN AIR' and the SkyTeam logo.
MVF logo with a geometric, wireframe shape to the left of the letters MVF.
Burberry logo in black text on a white background.

Meet the Team

  • Arthur Lonsdale

    DIRECTOR

    Set up The Kollective having built platforms from 0 to 1, including BlueSkyFriday, an invite-only marketplace growing with ~15k users & Membifi a cashback rewards app to drive customer retention and acquisition for high-street brands which that launched with 200+ merchants.  Passionate about all things business development, marketing, growth hacking and partnerships.

    Currently runs Pitching Passions, a podcast featuring founders, industry experts and high-profile figures that has reached 500,000+ people across 40+ episodes that has been set up to inspire people and reaches ~60k a month. 

  • Sabina Wijker

    Sabina Wijker

    DIGITAL MARKETING & BRANDING

    With a background spanning luxury fashion and digital marketing, Sabina brings extensive experience in paid social and brand communications to Kollective Club. She has held roles at Cartier, Burberry, MISSOMA, Jimmy Choo, and Alexander McQueen, giving her a rare depth of exposure across the luxury and lifestyle space.

    Drawing on her expertise in global paid social and e-commerce content, Sabina leads Kollective Club's media and digital output, ensuring clients benefit from premium brand positioning and strategic digital reach.

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    Sung Park

    HEAD OF TECH

    Sung ensures that clients receive the best technical outcomes and support. This includes anything from hiring to overseeing the technical side of projects. He brings with him a wealth of experience in technology having build tech for large multinationals, to founding his own startups.

    Sung is based in Singapore having first followed his passion for technology in undertaking a degree in Computer Science at Oxford University.

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    Shafira Nurulita

    PROJECT MANAGER

    With a background in product management and design, Shafira has over three years of experience leading project management. At Kollective Club, she heads client management, ensuring seamless day-to-day communication.

    Drawing on her extensive project management expertise, Shafira ensures that all projects are delivered on time and aligned with clients' key objectives.

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    Daniel Gordon

    MARKETING

    Having recently led marketing for AI avatar generator Yepic AI, Daniel leads all things marketing at Kollective Club. He has extensive experience in utilizing ai for growth and supporting clients with marketing opportunities.

    He has been involved in technology & innovation since his involvement as Director of the OX1 Incubator whilst studying Theology at Oxford University.